The next time he leaves home, Ted encounters Thneedville's greedy mayor, Aloysius O'Hare, whose company sells bottled oxygen to the polluted city. After an argument, the Once-ler agrees to tell Ted the story of the trees over multiple visits. Leaving Thneedville in search of the Once-ler, Ted discovers that the outside world is a barren, contaminated wasteland. His grandmother Norma tells him the legend of the Once-ler, who knows what happened to the trees. Ted has a crush on a girl named Audrey and decides to impress her with a "real tree".
Ī 12-year-old boy named Ted Wiggins lives in Thneedville, a walled city where all vegetation and plant life is artificial. The film grossed $349 million worldwide on a $70 million budget. It also received backlash for its marketing, noting its contradictions to the book's message. It received mixed reviews from critics who praised its animation, musical score, and voice acting but criticized its characters. The film had its world premiere at Universal Studios in Los Angeles on February 19, 2012, and was theatrically released in the United States by Universal Pictures on March 2, 2012, which would have been Seuss's 108th birthday. It builds on the book by expanding the story of the Lorax and Ted, the previously unnamed boy who visits the Once-ler. The film stars the voices of Danny DeVito, Ed Helms, Zac Efron, Taylor Swift, Rob Riggle, Jenny Slate, and Betty White. Paul and Daurio also wrote the film’s screenplay.
Seuss' children's book of the same name following the 1972 animated television special, the film was directed by Chris Renaud, co-directed by Kyle Balda (in his feature directorial debut), and produced by Chris Meledandri and Janet Healy, with Ken Daurio, Cinco Paul, and Seuss' widow Audrey Geisel serving as executive producers. Seuss' The Lorax) is a 2012 American 3D computer-animated musical fantasy comedy film produced by Illumination Entertainment and distributed by Universal Pictures.